Drinking water is quickly becoming mankind's most valuable natural resource and every day professionals through-out the water filtration industry in Australia, are stressing that never has there been a greater need nor greater water filtration technology than exist today.

Today our tap water shows contamination by many synthetic chemicals, toxic heavy metals, parasites, chlorination by-products and literally thousands of health threatening compounds.

Increasing reports suggest that bottled water is merely tap water, the alarming difference being its cost, with end consumers paying anywhere between $2 and $4 for less than a litre of bottled water. Its astonishing to think that although bottled is merely treated tap water, we continue paying these astronomical prices for it.

There are differing opinions; however, the fact is that water treatment plants are not designed to remove synthetic chemicals or toxic metals like lead. Which appear in our tap water today, for the most part, our water treatment is the same as it was centuries ago; we simple remove the visible sediments and add bleach! We have no standardized methods for removing toxic contaminants.

Which brings us back to the question; do I need a water filter? The simple and short answer yes! Water filters prove to be the most economical solution for clean drinking water, and the most environmentally responsible one.

In-home water filtration is the easiest, most effective and most economical means of providing safe, healthy water for you and your family.

Investing in wholesome drinking water for you and your family is the best health insurance you can receive.